The Real Deal About Gen Y: They’re Inherently Conservative

The most prestigious place for college grads to get a job today is Deloitte, according to a Business Week story titled, The Best Places to Launch a Career, by Lindsey Gerdes. In fact, the top three choices for Generation Y are all Big 4 accounting firms.¹

My first thought was, are you kidding me?!?!?! 

Because if you ask Gen Y what is most important about work, this is what they’ll say: Flexibility, personal growth, liking the people they work with, and money. But here’s what a consulting job offers: Long hours in cities where you don’t live. On-demand work for demanding clients. Days and days of working on a client site where you do not even benefit from the supposedly forward-thinking corporate culture that a company like Deloitte has created. And, finally, isolation from all but a few co-workers who are at the same client as you.

So what’s going on here? Why is Generation Y going to these firms when the firms clearly do not meet Gen Y‘s top three goals as well as, say, a smaller company would?

Well, for one thing, the Big 4 are acutely aware of what young people want. Deloitte has been studying generational issues for years and Cathy Benko, vice chairman of Deloitte, just published a great book, Mass Career Customization, that replaces the corporate ladder motif with a lattice; and workers can move laterally or up or down on the lattice depending on their personal goals and career aspirations. The Big 4 get the best candidates because these companies have been the fastest to react to the new workforce conditions that place young people in the driver’s seat.

But here’s what else is going on: Gen Y does not admit it, but their top priority is stability. This is a fundamentally conservative generation. And in the middle of this very long article in Business Week is an important quote from Andrea Hershatter, director of the undergraduate business program at Emory University and veteran of college recruiting:

“There is a strong, strong millennial dislike of ambiguity and risk, leading them to seek a lot more direction and clarity from their employers, in terms of what the task is, what the expectations are, and job progression.”

Hershatter gives a great interview because she explains in detail why young people today are fundamentally conservative in their goals and decision making. Not conservative politically. (In fact, we know they are not conservative politically.)  But conservative in their lifestyle. They are not risk takers, not boat rockers, not revolutionaries. Young people today want a safe, nice life, and clear path to that goal.

Things start to look murky because young people are so difficult for older people to deal with at work. Young people seem to be demanding that everyone change to accommodate them. In fact though, young people are merely demanding that the workplace live out the values that the people who run the work place - parents of Gen Y - taught at home: Personal growth (”turn that TV off!”), good time management (ballet Monday, soccer Tuesday, swimming Wednesday…), and family first.

Here are four reasons why members of Generation Y are fundamentally conservative in what they envision for their lives:

1. They love their parents.

Not only do they love their parents, but they want their parents to help them figure out adult life. There is no rebellion. Instead there is helicopter parenting. And there is a near-perfect implementation by Gen Y of the values their parents told them were important. Gen Y are hard workers, achievers, and rule followers.

According to Rebecca Ryan, author of the new book Live First, Work Second, violence, abortion and drug use are down; education, global vision, and career focus are up. A parents’ dream, right? This is not the generation whose icon will be a guy who protested government policy or who shot himself.

2. They operate in teams.

This is not a generation of mavericks. This is not about self-reliance, it’s about teamwork. But teamwork is inherently conservative because there’s consensus. For example, prom is a group event.  And there is not infighting - Gen Y hates conflict- which is no surprise because, as Rebecca Ryan points out, that they’ve been learning negotiation skills since they were kids.

3. They are not complainers. 

Baby boomers got their start as people who bucked the system to protect their own interests by protesting Vietnam. Who was fighting the war? Baby boomers. But they hated the war. So they argued against it. Who is fighting today’s war? Gen Y. And they hate it. But they almost never complain in a large, public way.

4. They are not asking for anything crazy.

Gen Y are really hard workers. They have been working harder in school than any preceding generation. And the pace that they sift and synthesize information puts the skills of their elders to shame. So why complain about the demands of this generation? They are great at work and they want to have work that is meaningful and challenging.

And this is exactly what everyone else wants from their work as well. These demands are not new. It’s just new to hear them from an entry-level worker. But in fact, it’s reasonable and fundamentally conservative since these are the values this generation has been taught to live by. Certainly we can’t fault Generation Y for wanting stability. Who doesn’t want stability? Baby Boomers wanted it, which is why they worked insanely long hours and surrounded themselves with tons of possessions. Gen X wanted stability, too. We just never got it because we graduated into the worst job market since the Great Depression. So we worked hard to create it for our kids, instead.

Generation Y is the most conservative generation since the Great Generation that fought World War II. Thomas Friedman just wrote an op-ed for the New York Times in which, predictably, he used his Baby Boomer platform to complain that Gen Y is not more like the baby boomers. Friedman wants hands-on activism.

Obviously, that is not the be-all and end-all for making the world a better place, because the baby boomers are leaving us with global warming, social security, and an image crisis abroad that the US hasn’t seen since the Boston Tea Party.

So how about reframing things a bit? Let’s take another look at Generation Y — as the kids who are going to ensure that the values they were raised by will extend to the workplace.

Finally.

1. Businessweek.com, Lindsey Gerdes, The Best Places to Launch a Career, September 13, 2007